Bringing Sentiment Analysis to the charity sector

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Bringing Sentiment Analysis to the charity sector

We’re proud to be announcing something really exciting and new – and it’s never been done before in the UK charity sector!

Charity Clarity is launching a special Sentiment Analysis service for charities. Sentiment Analysis uses natural language processing, text analysis and computational linguistics to identify and extract subjective information about your charity or your chosen subjects from the internet.

What do people think of your charity today? How engaged are your followers on Twitter? If engagement went up by 20% on Facebook, how would that translate to greater donations? How do you understand the success of your digital marketing, based on sentiment, and compare it to your peers in the sector?

We’ve got an example charity above. Imagine knowing how the internet responds to every one of  your Favourites, Likes, Tweets, and every Instagram, Facebook, Twitter, LinkedIn, Google+ and other posts?

You can then create a bigger and better digital identity for yourself. You can manage how donors and stakeholder see you, figure out what works well and what does not. Find greater fundraising success.

We’re doing this with the BigDataTrawler. To know more about how this can help your charity, email us at info@coveventure.com

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